As we know, it is not a level playing field - the Tories and their friends have the money, the power and they control a significant percentage of the media.
So what do they do .... they broadcast far and wide how popular they are - and bad-mouth their opponents at every opportunity. They use the 'fear' of wars, terrorism, the economy... This is how little they respect the majority of British people - they assume that we cannot think for ourselves and throw out a few authoritative sentences spoken with conviction by our PM to silence us. Sadly, this strategy works very well on many people. But we have to get wise to it.
You will have seen many newspapers telling us how 'popular' the Conservatives are now, how they are 'topping all the polls' and how popular their lovely policies are with the British people. And we can expect a lot more of this.
Ignore such articles and broadcasts - and certainly do not share them - because many people are fooled by a few soundbites (as we know too well) and the more they are repeated, the more they will hear them and they will increasingly repeat these slogans themselves to other people. We are all more easily brainwashed than we would like to admit.
This type of propaganda is sometimes known as `Psychological Warfare` or the political battle for `hearts and minds`. It is not a new thing but when one Party holds all the negotiating cards (the money, the power and the media) it is more effective in this day and age with the communications and technology that we possess.
So this is what we are up against and this is what we must counteract.
So far the Tories have not exerted total control over any of these (like China and North Korea) - but they are beginning to use some clandestine methods via GCHQ to intercept and remove posts - and the Terrorism Act will give them even more powers to do this.
The Tories claim this Act is all about stopping crime and terrorism - but if it is used politically to bring down their opponents, you can see how dangerous that would be. WikiLeaks and Edward Snowdon have exposed this as a very real danger.